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Phone
310.697.7331
Email
info@bhtechadvisory.com
Office
325 N Maple Dr
Beverly Hills, CA 90210
By Appointment Only
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About BH Tech

The independent advisor
your technology decisions deserve.

Founded on a simple principle: enterprise-grade technology guidance should never cost the organizations that need it most.

Our Story

Built from the inside out.

33+
Years of combined advisory experience
680+
Vetted technology vendor partners
300+
Client organizations served
$1B+
In optimized client technology spend

BH Technology Group was founded at 325 N Maple Dr, Beverly Hills, CA with a straightforward mission: help businesses stop overpaying for the technology they already use. Our founders came from the vendor side of the industry, and they saw, every day, how companies were locked into contracts that didn't serve them.

"We built this firm because we've seen firsthand what companies overpay, and how much that can change with the right advisor on their side."

We started with a simple question: what if a company had an expert on their side of the table, one who knew the market, knew the vendors, and wasn't getting paid to push any particular solution? That's BH Tech Advisory today.

Our compensation comes from our vendor partner network, meaning our clients get expert advocacy at zero cost to them, with zero incentive to recommend anything other than the best-fit solution. Over three decades of combined experience and a 680+ vendor ecosystem stand behind every engagement.

Our Principles

The standards we
hold ourselves to.

01
Independence. Always.
We hold no vendor quotas and no exclusive contracts. Every recommendation is made on merit, not margin.
02
Client-First. Every Time.
Every recommendation, every negotiation, every conversation is filtered through a single question: is this the best possible outcome for this client?
03
Outcome-Driven. Not Activity-Driven.
We measure our value in your results, not in the number of vendor conversations we have or the size of the deals we facilitate.
04
Long-Term Partnership.
We do not disappear after implementation. We stay engaged and continue bringing you intelligence on emerging technology.
Leadership

The team behind
the advisory.

Sharif Soofi
Sharif Soofi
Managing Director, Head of Advisory, Partnerships & GTM
Sharif is the Managing Director of BH Tech Advisory Group. He brings nearly 20 years of enterprise experience managing sophisticated technology engagements for Fortune 500 organizations, working alongside Big 4 consulting firms, and driving growth at industry-leading technology companies. He leads BH Tech's global advisory practice with a straightforward mandate: independent, best-practice guidance that aligns technology to business outcomes, funded by the ecosystem and delivered at no cost to the client.
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Joe Venuti
Joe Venuti
SVP of Strategic Growth, USA
Joe directs BH Tech's national growth strategy, leading market expansion and enterprise account development across the United States. He brings decades of experience in enterprise sales and technology partnerships, with a track record of unlocking outsized value for clients at every stage of their technology journey.
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Hameed Hussain
Hameed Hussain
VP of Marketing
Hameed directs BH Tech's marketing strategy, brand, and demand generation. With a background spanning eBay and Uber, he has built and scaled marketing programs for some of the most recognized brands in the world. At BH Tech, he applies that same sharp, data-driven thinking to every campaign, turning market insight into actionable strategy that puts the firm in front of the right enterprise decision-makers at the right time.
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Chris Turner
Chris Turner
Regional Director
Chris leads regional business development with a focus on building long-term strategic partnerships. His expertise in technology sales and solution design helps clients unlock significant cost savings and service improvements.
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Kyle Novielli
Kyle Novielli
Regional Director
Kyle manages regional client relationships and advisor teams, ensuring BH Tech's vendor-agnostic model is executed with precision at the local level. His hands-on approach drives the firm's industry-leading client retention.
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Darren Cooper
Darren Cooper
VP of Healthcare
An award-winning medical device and healthcare sales leader, Darren brings deep industry expertise to BH Tech's healthcare vertical, helping organizations modernize infrastructure and reduce technology spend at no cost.
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Joe Soukup
Joe Soukup
Regional Cybersecurity Expert
Joe is a seasoned cybersecurity professional with deep expertise in enterprise security architecture, risk governance, and compliance frameworks. He brings hands-on experience helping organizations build resilient security postures across complex, multi-site environments, aligned to frameworks including SOC 2, HIPAA, and CMMC.
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+
Our advisor network spans North America, MENA, EMEA, and LATAM. We are always looking for experienced professionals to join our team.
Join Our Network →
The BH Tech Difference

Why leading organizations
choose an independent advisor.

The Problem
Vendor salespeople are not advisors.
When you work directly with technology vendors, you are working with people who are compensated to close a deal, not to align your technology to your outcomes.
The Gap
Most companies lack independent expertise.
Hiring an internal team with deep expertise across cloud, security, networking, AI, and energy is cost-prohibitive for most organizations.
The Solution
We are funded by the ecosystem. Not by you.
BH Tech's advisory model is funded through standard channel compensation from technology vendors, at zero cost to your organization.

Ready to work with an advisor who is truly on your side?

Schedule a free strategic analysis with BH Tech Advisory Group. No cost, no obligation, no vendor agenda.

Request Your Free Strategic Analysis